When most people's SUVs have three rows of seats, how can you make yours stand out? To that end, Toyota has updated the 2024 Highlander with a fresh design package and two new engine options. In the wake of the 2024

Grand Highlander's debut, Toyota is positioning the base model Highlander to be the more reasonably priced

option without sacrificing quality. Value has been named an IIHS top safety pick for multiple years in a row,

further solidifying its position as one of the safest family SUVs on the market. To emphasize how competitive

this industry is, we compare it to the latest Grand Highlander model and the slightly more expensive Mazda CX-

90. Thanks to its large class-average hauling capacity, cutting-edge Toyota infotainment system technology, and customizable cabin, the 2024 Highlander might remain relevant even after all these years.